Whether your income comes from trading, fundraising, or a mix of both, one thing is true: people need to find you, trust you, and understand your value before they buy from you, fund you, or partner with you.

LinkedIn has quietly become one of the most effective platforms for growth – and Social Enterprise Scotland is hosting a free, practical webinar to show you how. Taking place on Wednesday 25 February, 12–1pm, this session is ideal for social enterprises looking to strengthen income generation, partnerships and profile without adding to their workload.

Delivered by Michelle Benson, this session will explore how social enterprises can use LinkedIn strategically and sustainably to increase visibility and attract the right attention – without salesy posts, cold messages or constant posting. The session will look at:

Why LinkedIn now matters for sales, funding, and partnerships
How social enterprises are being noticed by buyers, commissioners, funders and collaborators
How to move away from chasing conversations and towards being found and approached
What a simple, realistic digital income pipeline looks like – even with limited time, budget and resources

For further information, and to book, please visit the Social Enterprise Scotland website.