Media Trust is hosting an online webinar, “Using AI Responsibly: Smarter, Greener AI for Charities”, taking place on Thursday 25 June 2026, 2pm – 4pm.
“AI tools are increasingly common, and for charities the pressure to adopt them can feel overwhelming: it is important to consider whether AI will genuinely save time and whether its use aligns with organisational values.”
Media Trust designs and delivers “innovative and impactful” training for charities so they can communicate more effectively to support their communities and drive social change. The organisation also match charities with media industry volunteers for hands-on support.
This two hour webinar is designed to be beginner‑friendly and to help charities develop a practical, thoughtful approach to using AI. It aims to focus on where AI can make a real difference, whilst minimising unnecessary environmental impact.
The session will explore:
- what AI’s environmental impact looks like and why it matters
- how to choose lower‑impact AI tools without compromising effectiveness
- how to write efficient prompts which achieve better results first time
- where AI can genuinely save time for charity teams
- practical uses of AI for communications, research, and planning
For further information, including how to book your free place, please visit the dedicated Eventbrite page (linked for your convenience).
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