The National Recruitment Campaign is a collaborative and evolving initiative designed to support the voluntary sector in identified areas of need and concern. The goal is to inspire and support organisations across Scotland to boost volunteer recruitment effectively.

To achieve this, the aim is to collate a comprehensive range of resources, including guidance and best practices to help organisations navigate recruitment challenges. They also hope to create networking opportunities, allowing Volunteer-Involving Organisations (VIOs) to connect, share experiences, and collaborate on solutions. Additionally, they will collaborate with industry and sector experts to offer workshops and training sessions to equip organisations with the skills needed to attract and retain volunteers. Organisations will also have access to up-to-date research, data, and insights to inform their strategies. Furthermore, additional support will be tailored to the evolving needs of the sector, ensuring that every organisation has the tools and knowledge to succeed.

Volunteer Scotland undertook a short survey co-produced with the Cost of Living Crisis Task Group (a working group from the Volunteering Action Plan). Responses from this survey can be found via the Volunteering Action Plan.

Through this campaign, they aim to enhance the volunteer landscape in Scotland, ensuring that communities receive the support they need to thrive. No matter what stage of volunteer recruitment you are at, they’re here to help.

For further information about the campaign, to read inspiring volunteer stories, or for support, guidance and resources please visit the Volunteering Action Plan website.