Just Enterprise is running a FREE half-day workshop focusing on marketing communications and promotion as a key element of the Marketing Mix. The workshop will take place on Thursday 26th October, 9:30am – 1pm at The Leny, Stirling Enterprise Park (STEP), John Player Building, Stirling, FK7 7RP, and is free of charge for third sector organisations.
It explores the fit and contribution of marketing communications to overall business strategy, introduces a generic marketing communication process, describes the key components of a marketing communications strategy, and considers a range of communication tools and techniques available to marketers. The workshop will be a combination of presentation, discussion and small-group activity. Presentation slides will be made available electronically in the week following the session.
Those who are responsible for marketing and promotional activities, as part of a wider role, but do not have specialist knowledge in this field, are invited to attend.
Learning Outcomes will include:
- recognising the link between business, marketing and marketing communications strategy
- understanding how the marketing communication process is the link between how customers buy and how organisations sell
- applying a framework for producing a marketing communications strategy
- recognising the value of a range of marketing communication tools and techniques
Places are limited and are offered on a first come, first served basis; those wishing to attend are encouraged to book early to guarantee their place.
To book your place, please complete the on-line registration form via the Just Enterprise website.