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The Poverty Alliance’s Stick Your Labels Campaign aims to provide a useful and effective resource to raise awareness of poverty issues to support people to be able to challenge the stigma of living in poverty in Scotland.
Negative media reporting is detrimental to creating support for effective anti-poverty policy. It attaches huge stigma and shame to people living in poverty and results in an acceptance and normalisation of the discrimination of a group of people in society. There is an urgent need to tackle this stigma and challenge politicians when they use damaging language and also to confront journalists/editors when we see negative reporting.
The first action of the campaign is to encourage political leaders and Chief Executives of large organisations to sign up to the campaigns anti stigma statements. Alongside this, the campaign calls on the public to actively challenge the negative language used by politicians and the media and to take action on stereotypes of people living in poverty.
CVS Falkirk is the first of the 32 Third Sector Interfaces (TSIs) in Scotland to sign up to the three pledges of the Stick Your Labels Campaign:
1. Poverty is not inevitable – we will set out our contribution to tackling poverty in Scotland.
2. Attitudes matter – we will never use language that may stigmatise people experiencing poverty.
3. Actions change attitudes – we will develop actions that help address negative attitudes towards people experiencing poverty.
For more information about the Stick Your Labels Campaign, visit The Poverty Alliance website.
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